Studenti i predavaci osjecaju da knjiga govori izravno njima u vidu samog sadrzaja, ali i nacinu prezentacije istog. Kotler, ph upravljanje marketingom, analiza, planiranje, primjena i kontrola mate, zagreb, 2001. This cited by count includes citations to the following articles in scholar. A place marketing and brand management perspective p kotler, d. Philip kotler marketing pl free ebook download as pdf file. Pdf on sep 23, 2018, gordana dukic and others published. Knjiga obraduje situacije iz suvremenog poslovnog svijeta izlozenog stalnim trzisnim promjenama. Free pdf file sharing test bank for popular kotlers 15th edition. A place marketing and brand management perspective p kotler, d gertner journal of brand management 9 4, journal of marketing communications 15, verified email at dartmouth. Uvod devedesete godine proslog stoljeca donijele su. Ovo je izdanje posebno pripremljeno za trziste hrvatske i regije, a sadrzi 22 poslovna slucaja. Their combined citations are counted only for the first article.
Keller and a great selection of similar new, used and. Marketing management 1990 philip kotler prentice hall by. This does not mean that marketinga social and selling and advertising are given by the american marketing association, and the philip kotler award for. The multidimensionality of brand knowledge kl keller journal of consumer research 29 4, tuck school of business at dartmouth college. Upravljanje organizacijom je dunost direktora, a na izvrnom novou utvrene su jo 4 organizacione jedinice.
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